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NEW “CONNECTION” BRAND ADVANCES 35-YEAR HISTORY OF INNOVATION

PC Connection, Inc. (NASDAQ: PCCC), an industry-leading National Technology Solutions Provider, has changed its brand name to Connection. The Company will begin trading under the new ticker symbol NASDAQ: CNXN at market open on Friday, September 9, 2016. Reflecting the increasing relevance of transformational technologies, this new brand aligns precisely with the Company’s mission to connect people with technology that enhances growth, elevates productivity, and empowers innovation. Connection unites PC Connection, GovConnection, MoreDirect, and Softmart into one clear, concise, and powerful brand name. Emphasizing elements of the trademark symbol, the “blue arc,” this new brand clearly represents the organization’s strength, the unity of the 2,500-strong workforce, and their passion for connecting people with the high-quality technology solutions they require to meet both their everyday IT needs and solve their complex technology challenges. Dedicated to providing trusted guidance and exceptional customer service to organizations of all sizes, across all industries, Connection is well-positioned for the future. The new branding reflects the full scope of the Company’s capabilities—and its role as a connection to the latest technologies and better business outcomes for customers.

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